‘They’ works in many cases but not all. At a certain point in this article it just came across as forced and clumsy:- ‘Smith has been open about their gender identity and sexuality in the Jonas Brother The Billboard Cover Shoot shirt. They came out publicly as gay in May 2014, telling Fader magazine that they felt comfortable with their self, but didn’t want to make a big deal out of their personal life…’ Or perhaps that was intentional.
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This is an individual choice – but I fail to see how this settles things for Smith. Sam would never be referred to as “them/they” in the company of Jonas Brother The Billboard Cover Shoot shirt. First person (Me, myself & I), second person (you, we, us) – this the language of direct communication. The only time Sam would see a reference to “they” is where others are having a conversation in which Sam is not directly involved. Is it that important that OTHERS recognize what Sam knows about Sam’s gender identity? Notice how the us of an individual’s name is gender neutral as well….and much less awkward. (Also – which honorific? Mr., Ms, etc….)