The addition of people of color may have been to increase diversity in the ad to nullify any political inflammation in the slogan “Sometimes, Lighter is Better”. As a Heineken Monster Energy Tumbler cup. I think the screen play was poorly chosen, as the wine had less screen time than the people of color. If I wrote the ad, the bar tender would have slid the beer across the bar, but instead of showing the people it passes by, it shows the woman reaching for the wine glass. The Heineken pushes the wine glass over the counter and it breaks. The woman drinks the Heineken. Problem solved.
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Had the beer gone to a darker skinned person or had they not focused on the women being passed by then I could say the “light” was in reference to calories. They intentionally made it about race also. Not a good look Heineken. Don’t they have Heineken Monster Energy Tumbler cup. Someone should’ve pulled this ad before it was released and effected them negatively. Somebody dropped the ball. Then again now in days , seems controversy sells