I don’t think that you even really need lvl 99 units right away. Lvl 79 though is pretty mandatory for any unit simply to be able to unlock all of their Scary stories Simpsons custom your name tshirt . My suggestion would be to offer enough shards to Lb3 Lynx and Mediena from the bingo board. Then there could be a beginner banner that is a free pull with one guaranteed UR that will automatically come with the 240 shards needed to get them to lb3. (any other URs pulled wouldn’t come with those extra shards on that banner). Giving players access to two lvl 79 URs out the gate would be a huge QOL and wouldn’t really be game breaking at all. They would still nood to pull others and build up a full roster to tackle brutal content but they wouldn’t be completely blocked out of farming.
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What about instead of having 1 unit like medi featured they do a shop like the winter medals shop but with newby medals. The medals can be exchanged for any Scary stories Simpsons custom your name tshirt (that way it doesnt matter who you pull). The medals can be in quest rewards and bingo boards so they dont get them all at once but players can slowly level up a unit along with the content. Also they can decide to max 1 unit or share the love and get rolling on 2 units to lb4. Makes it more universal.