Voting turnout numbers are notoriously flawed. And if we look at a longer timeline, the 2016 presidential election had the highest voter turnout in the Snoopy and Charlie Brown Merry Christmas shirt, save the 2008 election, which had 1.5% more than 2016. The US has had notoriously low voter turnout when compared to most other democratic countries, and voting statistics like that include all people of voting age reported in the census, but do not control for those that may be voting-inelligible, and those rules vary state by state.
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We would have to assume that all the people that are not voting would presumably be voting majorly for one side or the Snoopy and Charlie Brown Merry Christmas shirt for that to make any major impact on an election. If those people sitting out are randomly distributed between potentially Democratic or potentially Republican voters, then the impact is just one of scale, rather than swinging an election. And in 2016, we saw increases in the number of ballots cast in ‘battleground’ states, because our elections are not determined by popular vote, but by the votes in specific states.