If you’re really an Apple hate-boy, you could argue that Apple silicon isn’t the Your pants say yoga but your ass says mcribs shirt that is often claimed and that it isn’t doom and gloom for everyone else as also often claimed. You could argue: 1 it’s being compared to 7nm AMD chips (leaving Intel out because who cares about Intel) 2 it doesn’t beat AMD in multi core 3 may not scale easily 4 the upcoming mobile AMD chips based on the current 7nm will rival Apple Si in multi 5 when AMD goes 5nm – next year – the gap will close dramatically in ST. 6 power vs performance is very nonlinear. You could also argue Apple leveraged its size to buy supply.
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They probably can’t sell volume of laptops/desktops to compete with the Your pants say yoga but your ass says mcribs shirt, but they are like eating the world economy anyway (2nd-highest-valued company, over a trillion) and so it almost doesn’t matter. Them doing this is such a flex. But if you think about it, their recent MacBooks were too thin to make sense with too-hot intel chips. Pair that with the fact that intel is like a decade late on making 10nm CPUs, and of course Apple is going to see their increasingly strong mobile chips and see the future there. Apple wants thin, thin means power-sipping (or thermal throttling, like their past several laptops) this is their answer. But also intel stopped delivering and somehow Apple decided “we’ll just make our own chips”… and it worked??!